The biggest limitation of e-commerce now is logistics and after-sales. The products in the field of printing consumables are different from single products such as books and electrical appliances. They also include other projects such as ink coloring and special logistics channels. If these processes are not solved, The problem is that it is only sold directly, and may even have a bad influence on the brand.
The traditional printing consumables sales model is a layer-by-layer approach. Under the influence of these methods, the price cannot be unified. This is the most deadly for e-commerce. At the same time, under the dealer agency system, manufacturers are afraid to carry out their own operations. E-commerce, because it involves the interests of national traders, so that China's printing consumables enterprises must be involved in e-commerce, we must solve the channel problem, after all, the traditional channels still occupy a large position in the mainstream.
The attributes of products such as printing consumables are also worthy of attention. For many buyers, when purchasing consumables, they are generally not based on personal consumption habits, and they do not easily change brands. At the same time, some consumables such as ink are not like other low prices and light weight. The small commodities can be easily transported, returned or exchanged at any time, and the transportation is very difficult, which leads to high logistics costs. These problems have caused many companies and consumers to worry.
In recent years, some printing consumables companies in China have tried e-commerce marketing. A number of outstanding enterprises have begun to explore and implement e-commerce in depth. Peony ink, Meijia ink, Meiji blanket, and Lekai Huaguang PS version have entered the market. In the e-commerce market, the overall market has gradually shown a trend of blooming.
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