[ Chinese wardrobe net ] Home wardrobe , is the choice of finished wardrobe or custom-made wardrobe? In a recent investigation on finished wardrobes and custom wardrobes, the author learned that a total of 435 people participated in the survey, 68.64% of people choose to customize the wardrobe. In the interviews of many home decoration companies, the over 80% of the wardrobe industry also recommended that consumers choose custom wardrobes in their home decoration. The overall custom wardrobe can reflect the modern fashion, environmental protection and the practicality of maximizing the use of space.
Custom wardrobe market rises
Attentive citizens will find that there are more and more wardrobes in the home. In addition to the small and medium-sized brands that are not counted, there are more well-known European, American, Piano and Bangyuan wardrobes. In May of this year, the first A-share listed brand Sophia wardrobe in China's custom wardrobe industry also officially entered the Qingyuan market.
"With the improvement of consumers' living standards, the pursuit of fashion and personality for household items, the wardrobe is an inevitable trend." Mr. Yuan, a professional engaged in custom wardrobes, said. In recent years, real estate has flourished, and various types of houses and decoration styles have emerged in an endless stream. Most of the wardrobes are relatively popular in design, and it is difficult to meet individual requirements. Many wardrobes are beautiful in the exhibition hall. Once they move to a specific home, they are eclipsed. The size is not inconsistent with the space of the house. The style does not conform to the overall decoration style. At this time, there are consumer requirements tailored.
The rise of the custom closet market, like the overall cabinet, the overall wardrobe has also attracted more well-known brands to enter. It is understood that the layout of the first A-share listed company's Sophia wardrobe in China's custom closet has been covered from first- and second-tier cities to third- and fourth-tier cities. Although Sofia gives the impression of a high-end brand, they do not want to have misunderstood consumers in the third and fourth-tier markets, but continue to close the consumption level of the three or four cities to provide a wider range. Customer satisfaction.
The advantages of custom-made wardrobes are favored by young people.
A few days ago, a consumer who was purchasing a wardrobe in Sophia told reporters that she chose to customize the wardrobe, mainly because of its combination of professional and autonomous design. The good-looking wardrobes in the furniture store are either too tall, too long, or the internal structure is too simple, or the colors are difficult to match. Customized wardrobes, large styles, styles, colors, fine to laminates, drawers, hardware accessories, materials, etc. can be freely chosen, which meets the consumer's need for wardrobe diversity, personalization, environmental protection, and more Comfortable and assured.
According to industry analysts, the main reason for the popularity of custom wardrobes is that in recent years, the new housing market in the real estate market has emerged in an endless stream, and the decoration style has become increasingly diversified. Second, the rising housing prices have made consumers fully utilize every inch of space. This is a kind of Promote; Third, the owners of small and medium-sized units are mostly young people after 80s and 90s. Their custom closets not only value the practicality of the wardrobe, but also focus on the pursuit of unique personality and taste.
According to Sophia staff, custom wardrobes have many incomparable advantages. In the production process, the custom closet is made of high-precision equipment such as precision cutting saw, automatic electronic cutting machine and automatic multi-program edge banding machine. It is produced by factory standardization; in the choice of style and style, the customized wardrobe is molded. The board does not need to be painted later, does not pollute the scene environment, and has various styles, whether it is modern minimalist style, Chinese classical style, or European fashion style, all of them are available; in terms of green environmental protection functions, custom wardrobes are adopted. Non-polluting high-quality plates, edge-sealing glue also uses starch-based starch as a raw material to ensure that the total release of formaldehyde is minimized. In terms of service, the branded merchants of custom-made wardrobes are more secure after sale, and the general cabinet warranty period For one year, hardware accessories are warranted for five years and provide lifetime maintenance and service.
Customized wardrobes have become more and more popular among consumers in recent years. A large part of the reason is that because of its controllability, consumers can design wardrobes according to their own preferences. However, since the development of custom-made wardrobes is not as mature as other furniture industries, consumers should not only pay attention to large-scale design materials, but also small details, so that they can buy their own favorite and really practical. wardrobe.
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