Creative packaging design helps promote tourism products

[Chinese Packaging Network News] uses the line drawing technique of Shanghai comics to outline the Jiuqu Bridge. The multi-material packaging allows Wuxiangdou to be both local and diversified; “Meal Congee,” “嗲”, “拎不清”, etc. The phrase used on the package looks cute and playful. Yesterday, the "Inclusive Vientiane - Shanghai Tourism Product Packaging Design and Creative Exchange Conference" sponsored by the Shanghai Packaging Technology Association, the students' design combined with the time-honored products, collided with different sparks.

Rabbit white toffee, butterfly cake, tea, spiced beans, salt soda, etc. How can Shanghai's time-honored products enter the market better and become a popular tourist product? The Shanghai Packaging Technology Association used a "tourism package creative design competition" to attract a large number of design students to participate in the award-winning works displayed at the exchange. The reporter saw that gold beans, winners of the Shanghai Second Polytechnic University, used a variety of materials such as cans, paper bags, paper boxes, sacks, and plastic bags to meet the needs of different specifications and tastes. The Jiuqu Bridge and Wuxiangdou, which are outlined by the line drawing technique, contain the old Shanghai style in simplicity. “Students' design works are young, but their ideas are active.” It is understood that the association will also contact more than 40 end-users, packaging companies, and design companies to explore cooperation with design students.

At the exchange meeting, three successful examples of creative design of tourism products were also displayed, including the International Hotel Butterfly and Crisp Souvenirs, Yanzhong Xianyin Steam, and Vacuum Tea Caddy. “Butterfly and crispy hand rituals sold more than 30,000 boxes in the first half of this year, and the vacuum tea tank won the Asian Packaging Design Excellence Award at the 15th Asian Packaging Design Exhibition in November this year.”

Industry insiders suggested that Shanghai is building an internationally renowned tourist city and it is expected that by 2020 the number of domestic tourists will reach 360 million, and the number of inbound tourists will reach 9 million. If each person purchases 2 pieces of Shanghai's special tourism products, 740 million pieces of goods can be sold each year, with sales of nearly RMB 30 billion at 40 yuan per piece. Faced with this considerable market, Shanghai's tourism product creative packaging design should also fully consider the online and offline interaction, not only to enter the e-commerce platform, but also can not forget the traditional channels. The promotion of packaging design must not only attract creativity, but also take into account technical issues such as extending shelf life and being suitable for long-distance transportation, and making travel products taste good and easy to use.