[China Packaging Network News] Product packaging design is a pointer to the product's own characteristics, positioning and consumer psychology and other related factors, through a certain design technology will be the appearance of decorative landscaping, shape change and other aspects of packaging design. The premise of product packaging design is to do a good job of product positioning, the most basic is to determine the type of product and industry characteristics.
In general, product packaging design is divided into the following types based on the positioning of the product:
1, daily necessities packaging design
Daily product packaging design service items include: software packaging, CD packaging, electronic product packaging, industrial product packaging design, home appliance packaging design, kitchenware packaging, battery packaging, paint packaging design, paint packaging design, petroleum product packaging, etc., technology, fashion Is the external characteristics of this type of product, the design tends to be simple and at the same time should consider how easy to extend the image of the product line.
Whether in packaging materials or in packaging design, craftsmanship and decoration, daily product packaging design is moving in the direction of safety, versatility, high quality and standardization, and gradually conforms to international packaging standards. When designing packaging for such products, it is necessary to understand in depth the psychology and aesthetic needs of the general public, especially housewives and young women.
2, food packaging design
Food packaging design service projects: small food packaging, beverage packaging, snack food packaging design, tea packaging design, gift packaging design, chocolate food packaging, melon seeds packaging, milk packaging design, bread packaging, ice cream packaging design.
When designing, we must pay attention to the performance of two levels: the "mouthfeel" and the "tongue sensation". On the basis of these two points, we must further improve the packaging structure, material application, and industry standards. We express ourselves in powerful visual language, allowing consumers to buy their minds and achieve sales.
3, drug packaging design
Drug packaging design projects: including OTC drug packaging design, non-OTC drug packaging design.
The packaging design of such products must strictly follow relevant industry standards and specifications. On this basis, we will carry out artistic work. In particular, targeted design of drug names cannot be ignored.
4, health products packaging design
The main service items of health product packaging design include: packaging for sexual health products, packaging for beauty sculpting products, packaging for functional conditioning products, packaging for nutritional supplement products, packaging design for health products for middle-aged and elderly people, and packaging for children's health products.
The requirements for health product packaging and pharmaceutical packaging are the same. To a certain extent, health care products belong to the category of pharmaceutical packaging.
5, tobacco and wine packaging design
Wine and cigarette packaging design service items: including cigarette packaging, liquor packaging design, wine packaging design, beer packaging design, wine packaging, etc.
The packaging design of this product requires special personality, special atmosphere, high price and luxury. It needs high-quality packaging materials to increase its value, and pays more attention to the use of special printing processes.
6, cosmetics packaging design
Cosmetic packaging design service projects: including cosmetics packaging box design, cosmetics bottle design, cosmetic packaging bag design, detergent packaging design.
Cosmetics as a fashion consumer goods, in addition to its use of a certain effect, is still a manifestation of culture, is the use of functional and spiritual culture, is often used to meet consumer psychological needs of the United States. This kind of product, regardless of package shape or color, should be designed to be simple, clean, elegant and generous.
These are just some of the more common types of product packaging in our daily lives. As long as the positioning of the product is well understood, the direction of design can be clearly defined. For more information, please pay attention to China Packaging Network!
