[Office Partner Information Center] Packaging is a means to protect goods, facilitate transportation, realize the value of goods and use value, and increase the value of goods. Stationery packaging, more landscaping products, attract customers, and facilitate the promotion. In other words, stationery packaging is also a "coat" for stationery products. Stationery manufacturers use this "clothing" to seize people's attention and promote consumers' desire to purchase, thus achieving customer consumption behavior.
When visiting the stationery store, we can easily find that the student stationery is unique and colorful, and it is in line with the current popular culture. Office stationery is generally developed on the basis of beautiful products, coupled with marketing strategies and marketing strategies for organized and purposeful development and design, relatively simple and practical. Faced with different stationery markets, the “clothing†of stationery packaging is also ever-changing. Let's take the “Popular Science†below to share the characteristics of the common student stationery packaging:
First, color
Walking into a stationery store, facing the dazzling array of stationery, the first thing that caught the attention of consumers was the packaging of stationery colors. Especially in the design of student stationery, it is necessary to pay attention to the color matching, the color should be relatively lively and bright, in line with the students' psychological hobbies; while the office stationery packaging is relatively simple and hierarchical, reflecting the office's concise elements, too colorful colors instead Disorganized. Good color matching allows consumers to pay close attention to the product itself, and is one of the important factors in catching consumers' attention in stationery packaging.
Second, the theme
The theme is generally reflected by a concise name or an overall picture. The existence of the theme can give people an imaginary space for the overall design. This theme is equivalent to the “speaker†of stationery products. The “speaker†of student stationery packaging comes from some popular cartoon characters, such as cartoons, angry birds and so on. Image and so on. Of course, the “speaker†of student stationery is not all popular cartoon characters. Some long-term and updated Japanese and Korean cartoons are popular and popular, and this is also the reason why most Japanese and Korean stationery are widely favored. In addition, the interesting name is also a factor that attracts people's attention. For example, the “Shenma†fun correction tape of Lepusheng Stationery, the Japanese doll creative correction fluid, etc., are all for the sake of people’s love. Thereby promoting sales. Consumers can't remember each of your product models, but can easily describe the theme of the product, so a good name is also conducive to the spread of the product; unlike the "cartoon endorsement" of student stationery, office stationery packaging is more The transmission of technology and information, it is difficult to say that the design of office stationery is inspired by that image, but the overall smooth, simple, layered sense is the main theme of office stationery.
Third, the text description
The text description refers to the text description of the entire stationery package, including product category, model, color, specification, quantity, nature, as well as some methods of use and precautions. The text description is to guide customers to achieve consumer behavior in the stationery sales process. One of the key points. Most of the student's stationery packaging is combined with some cartoon accessories to carry out creative matching, and at the same time, the primary and secondary points are clear and powerful. In contrast, office stationery is more solemn and concise in the expression of product packaging.
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