Faced with the meager profits of the carton industry, how to optimize the application of limited resources to different customers is a must for every carton factory. Therefore, it is very necessary to conduct statistical analysis and segmentation of customers when managing customers. Only in this way can the carton factory carry out targeted marketing according to the different characteristics of the customers, win, expand and maintain a high-value customer base, and attract and cultivate a potential customer base. This article is aimed at this issue, giving the carton factory customer segmentation.
Carton factory customer segmentation methods, the most commonly used are: end user requirements, user size, user location and other variables.
Segmented by user's requirements
1. Simple printing: furniture, auto parts,
2, high-precision printing categories: home appliances, it, food and beverage
3, machine bag small class: Nongfu Spring, Coca Cola, Wahaha
4, type packaging: refrigerator, motorcycle, ATV
Enterprises should provide different products for different users' needs and design different marketing mix strategies to meet the different requirements of users.
Segmented by user scale
1. Customer: Group purchase
2, medium-sized customers: single individual procurement
3, sporadic customers: temporary procurement
Enterprises should establish corresponding contact mechanisms and determine appropriate reception systems according to the scale of users.
Segment by user’s location
North
2. South
3. South China
4. Central South
5. East China
Around Hangzhou
Around Shanghai
Around Suzhou
Carton factory customer segmentation principles:
1. You must first understand what customers you need in these places?
2. Second, you have to understand what customers you can do?
3. What improvements do you need to make based on these customer characteristics?
The validity of the carton factory customer segmentation:
1. Measurability. Refers to the extent to which the purchasing power and size of each market segment can be measured. If the subdivision variables are difficult to measure, then the market cannot be defined.
2, profitable. Refers to the newly selected market segment capacity of the enterprise is sufficient to make the company profitable.
3. Accessibility. It means that the selected market segment must match the company's own situation, and the company has the advantage to occupy this market. Accessibility is manifested in information entry, product entry, and competitive entry. Considering the market accessibility is actually studying the feasibility of its marketing activities.
4. Differences. It means that market segments can be differentiated in concept and react differently to different marketing mix factors and solutions.
5. Relative stability. It means that the market after the subdivision has a corresponding time stability. Whether the market after the subdivision can remain relatively stable for a certain period of time is directly related to the stability of production and marketing. In particular, medium-sized enterprises, as well as enterprises with long investment cycles and slower production, are more likely to cause operational difficulties and seriously affect the operating efficiency of enterprises.
Responsible editor: Ge
This article is posted on the website for the purpose of transmitting more information and does not imply endorsement of its views or confirmation of its description.
Article source address: http://
Wooden Planters,Raised Planter Boxes,Wooden Planter Box,Window Box Planters
ROYALWIND IMPORT&EXPORT CO.,LTD , https://www.hoombest.com