Jiangsu carton enterprises are in a new historical period and must have new competitive strategies.
All corporate actions have a competitive strategy. The period of planned economy is planned competition. Enterprises run up and plan. The market economy period is market competition, companies run the market and compete for users. How do companies compete in the market? It is strategy. The strategy is to clarify the direction of the company and determine the fate of the company. All corporate actions must be subordinated to the needs of the strategy. The corporate competitive strategy is to study how the market rules follow the market and adapt to market development.
The new century entered the new era, Jiangsu carton enterprises from the new century began to enter a new era. In just over a year, a group of leading enterprises across Jiangsu have basically completed a new round of technological transformation; eliminated the old ordinary corrugated board production line and replaced it with 5-7 layers, 1.8-2.0-2.2- 2.5M wide high-grade corrugated board production line. At this point, there are a total of 160 production lines in Jiangsu, including about 50 new production lines, indicating that the Jiangsu carton industry has entered a new era and represents advanced productivity.
Companies in the new era have new features:
The new enterprises in the new era are mainly township enterprises. They are the products of the country’s reform and opening up. They are developed and grown up in a market economy environment. They are companies that grow from scratch, from small to large, and from large to strong. Certain resistance to risk. Carton packaging is a labor-intensive processing company. In rural areas, labor is cheap, and farmers can endure hardship, leave the factory without leaving the factory, leave the factory without leaving the factory, and lay a job like a laid-off worker, which saves money in rural areas and costs less.
There are also deficiencies in new enterprises in the new era: the disadvantages of the small-scale peasant economy in the rural environment affect the large-scale production atmosphere of the enterprise: the management of the enterprise basically follows the old-fashioned management based on experience, the family of the enterprise, and the children after the reform of the enterprise. Will the company's future direction be pivotal?
New market emerges in the new era The enterprises in the new era of Jiangsu are facing two new markets at the periphery and in the periphery. The old markets around the province have undergone drastic changes in the new period. From comprehensive competition to strong competition, due to the oversupply of the market, there is a serious excess of market goods, and the competition is fierce and cruel. It is reflected in the disorderly competition in price cuts and a kind of suicide in the industry. Businesses are underemployed, ineffective, in order to survive, scavenge, carry pain, and deal with bad competition. Now that there is a strong competition, the company is actually big but not strong. The bigger the company is, the more nervous the funds are and the more difficult it is. To achieve a turnaround, there is a struggle. The object of strong competition has also shifted from direct users in the past to small and medium-sized enterprises. The overall cooperation between Dachang and Xiaochang has laid the foundation. According to our understanding, the proportion of newly-added large-scale equipment and large enterprises and supply of processed paperboard to small factories is as small as 20% to 30%, and as large as 60% to 80%. Now, it is not fun for large plants to deal with small plants, because of the small plants. Large choices, large factories, and devastating prices have caused instability in large companies.
Let us look at the surrounding markets in Jiangsu again. Great changes have also taken place. Jiangsu is attacked on the east, south and west sides.
In the west of Anhui market, in the past, Jiangsu people believed that the Jiangsu economy was stronger than Anhui, and Jiangsu enterprises ran to Anhui and had a safe journey. Starting from the new century, Anhui (Maanshan) Mountain Eagle Paper Group initiated the offensive to Jiangsu and began to expand the construction of the carton factory with papermaking as its main advantage. The focus was on the supply of cheap paperboard for the small carton factory in Nanjing, which sold 60 million yuan a year and tasted the sweetness. This year, a large line was opened. Users expanded from Nanjing to the small carton factory in northern Jiangsu. At the same time, the "Yaoying Paper" stock has been listed on the capital. They immediately set up two carton factories in the economically developed Suzhou area, and they are also preparing to introduce foreign large carton equipment. They have also tried to merge with the largest carton factory in our province. Ambitious.
In the south of the Zhejiang market, the brothers used to get along in the past. At the beginning of the new century, while Zhejiang people were active in the national market with the "Wenzhou model," they also lived in Jiangsu and dumped them to the Jiangsu market with particularly cheap packaging products. At the same time, we set up factories in some areas of Jiangsu. It is understood that the movement of Zhejiang people in Jiangsu has a great development trend.
A large Shanghai to the east appears "two cities" - "Shanghai International Packaging, Printing City" and "Shanghai Packaging City." The packaging company went to the packaging company and went to the group, then to the packaging base and then to the packaging city. This is a new trend in modern packaging. A large Shanghai two "city" is not too much, in fact, Shanghai Pudong has a large package. What are the two "city" packages in Shanghai? The brand name is different. You have me in the inside, you have me, there is a carton for printing, and there is a carton for printing. But one thing is common: foreign investment. The Shanghai Municipal Government proposed a one-district request to the subordinate districts. Therefore, Putuo District of Shanghai developed a “printing city†and claimed itself as the Silicon Valley of China’s packaging and printing industry, the first industry-based central business district, with internal exchanges and exhibitions. , materials, office, training five centers. Can buy out 50 years of property rights. The packaging city is Shanghai Jiading District (county change) in Malu Town. Invested by the Zhejiang boss, the city was built on a scale that is claimed to be second to none. The completion of "Two Cities" in Shanghai will certainly affect Jiangsu, and Jiangsu must closely monitor the development of "Two Cities in Shanghai".
The new market research new strategic new market This is an existing reality, and it is also developing with each passing day, thus the competition is more intense and the strategy is particularly important. One of the strategies: to expand the big market. The surrounding colleagues have scored in, and we also have to fight out from our side. Jiangsu enterprises have strength and skill. But the momentum is inferior to Zhejiang, accepting new things is not as good as Guangdong. Now the level of “weaponry and equipment†in the industry is almost the same, the number is much more, there is a general excess, but it has to admit that the reality is rational, you are unreasonable, you can Change, if you change the reality and realize another reality, it is also reasonable. I often hear that the factory manager is complaining that there are too many cardboard cartons in Jiangsu, too many production lines, Jiangsu as a major province, and more than 160 production lines? One of the 200 production lines in a Dongguan city in Guangdong province, how can we compare with us? Carton factory is not much? How many carton production lines? Should be seen in the market competition. Jiangsu carton packaging companies must not only stick to their positions but also carry out strategic shifts. We have come and go with the surrounding markets. People come in. Of course we welcome, learn from each other, and compete friendly. At the same time, we rush out to develop markets in the surrounding areas.
The second strategy: We must have the characteristics of Jiangsu and the advantages of Jiangsu. Under the same conditions, it depends on the characteristics and the advantages. What are the characteristics and advantages? I have people, and I have no people. Zhejiang enterprises are so far away from our northern Jiangsu province that the cartons they provide are of the same quality and lower in price than they are. They can make money, and we can't do it. This is the unique feature and advantage of Zhejiang. Carton packaging has great potential, tapping potential and innovation. Jiangsu enterprises must face up to their right to treat their counterparts, do not resort to competition in the competition, engage in fools in the competition and kill each other. Modern competition is to compete for advancement, compete for standards and compete for development.
Strategy 3: Establish a joint fleet. Jiangsu's carton factory has a long-term family-owned household. In recent years, enterprises have restructured themselves and changed private (camp) businesses to become exclusive private households. The pattern of township enterprises in Jiangsu is transformed from private ownership to private ownership. The Wenzhou model in Zhejiang has been transformed from homework to the scale of cooperation. Jiangsu will take measures to propose a "private company aircraft carrier", which will be divided into scattered and large enterprises, and it will also be possible to cross-sectoral, cross-regional, cross-ownership joint ownership, product production and operation to commodity management. Development, this is a high-level strategy.
Strategy 4: Small businesses are holding their own. This book is divided into four characters: fine (Ming), special (industry), special (color), letter (use). Small businesses do not have to worry about their own life span, but the quality of living. In the future, the turmoil of small businesses will grow bigger and faster. As long as small businesses stay in their positions and adhere to the four-character principle, they will demonstrate the great vitality of small businesses.
The fifth strategy: corporate integrity, integrity of the enterprise. The corporate credit crisis is quite ordinary and quite serious. Not long ago, the Nanjing Municipal Government held a mobilization meeting for professional credit and pointed out that the default rate of Nanjing enterprises was as high as 68%, and corporate debt, debt evasion, and debt replenishment ranked first in the province, adversely affecting the Nanjing economy.
The integrity of Jiangsu's packaging companies is rather poor. We often hear that some factory chiefs hate people who are untrustworthy and lose their trust. Do not pay attention to credit, engage in deception, play tricks, but only temporarily accounted for the cheap, as a result, harm harm to the enterprise. To this end, the province's packaging companies and packers should mobilize and respond to the call: Accelerate the transformation of "Honesty and integrity" as an important goal, and strive to make Jiangsu the first in the country to form a good faith social image, a good moral standard, a sound integrity system , standardized business order, safe financial area, strong legal protection, scientific supervision mechanism.
All corporate actions have a competitive strategy. The period of planned economy is planned competition. Enterprises run up and plan. The market economy period is market competition, companies run the market and compete for users. How do companies compete in the market? It is strategy. The strategy is to clarify the direction of the company and determine the fate of the company. All corporate actions must be subordinated to the needs of the strategy. The corporate competitive strategy is to study how the market rules follow the market and adapt to market development.
The new century entered the new era, Jiangsu carton enterprises from the new century began to enter a new era. In just over a year, a group of leading enterprises across Jiangsu have basically completed a new round of technological transformation; eliminated the old ordinary corrugated board production line and replaced it with 5-7 layers, 1.8-2.0-2.2- 2.5M wide high-grade corrugated board production line. At this point, there are a total of 160 production lines in Jiangsu, including about 50 new production lines, indicating that the Jiangsu carton industry has entered a new era and represents advanced productivity.
Companies in the new era have new features:
The new enterprises in the new era are mainly township enterprises. They are the products of the country’s reform and opening up. They are developed and grown up in a market economy environment. They are companies that grow from scratch, from small to large, and from large to strong. Certain resistance to risk. Carton packaging is a labor-intensive processing company. In rural areas, labor is cheap, and farmers can endure hardship, leave the factory without leaving the factory, leave the factory without leaving the factory, and lay a job like a laid-off worker, which saves money in rural areas and costs less.
There are also deficiencies in new enterprises in the new era: the disadvantages of the small-scale peasant economy in the rural environment affect the large-scale production atmosphere of the enterprise: the management of the enterprise basically follows the old-fashioned management based on experience, the family of the enterprise, and the children after the reform of the enterprise. Will the company's future direction be pivotal?
New market emerges in the new era The enterprises in the new era of Jiangsu are facing two new markets at the periphery and in the periphery. The old markets around the province have undergone drastic changes in the new period. From comprehensive competition to strong competition, due to the oversupply of the market, there is a serious excess of market goods, and the competition is fierce and cruel. It is reflected in the disorderly competition in price cuts and a kind of suicide in the industry. Businesses are underemployed, ineffective, in order to survive, scavenge, carry pain, and deal with bad competition. Now that there is a strong competition, the company is actually big but not strong. The bigger the company is, the more nervous the funds are and the more difficult it is. To achieve a turnaround, there is a struggle. The object of strong competition has also shifted from direct users in the past to small and medium-sized enterprises. The overall cooperation between Dachang and Xiaochang has laid the foundation. According to our understanding, the proportion of newly-added large-scale equipment and large enterprises and supply of processed paperboard to small factories is as small as 20% to 30%, and as large as 60% to 80%. Now, it is not fun for large plants to deal with small plants, because of the small plants. Large choices, large factories, and devastating prices have caused instability in large companies.
Let us look at the surrounding markets in Jiangsu again. Great changes have also taken place. Jiangsu is attacked on the east, south and west sides.
In the west of Anhui market, in the past, Jiangsu people believed that the Jiangsu economy was stronger than Anhui, and Jiangsu enterprises ran to Anhui and had a safe journey. Starting from the new century, Anhui (Maanshan) Mountain Eagle Paper Group initiated the offensive to Jiangsu and began to expand the construction of the carton factory with papermaking as its main advantage. The focus was on the supply of cheap paperboard for the small carton factory in Nanjing, which sold 60 million yuan a year and tasted the sweetness. This year, a large line was opened. Users expanded from Nanjing to the small carton factory in northern Jiangsu. At the same time, the "Yaoying Paper" stock has been listed on the capital. They immediately set up two carton factories in the economically developed Suzhou area, and they are also preparing to introduce foreign large carton equipment. They have also tried to merge with the largest carton factory in our province. Ambitious.
In the south of the Zhejiang market, the brothers used to get along in the past. At the beginning of the new century, while Zhejiang people were active in the national market with the "Wenzhou model," they also lived in Jiangsu and dumped them to the Jiangsu market with particularly cheap packaging products. At the same time, we set up factories in some areas of Jiangsu. It is understood that the movement of Zhejiang people in Jiangsu has a great development trend.
A large Shanghai to the east appears "two cities" - "Shanghai International Packaging, Printing City" and "Shanghai Packaging City." The packaging company went to the packaging company and went to the group, then to the packaging base and then to the packaging city. This is a new trend in modern packaging. A large Shanghai two "city" is not too much, in fact, Shanghai Pudong has a large package. What are the two "city" packages in Shanghai? The brand name is different. You have me in the inside, you have me, there is a carton for printing, and there is a carton for printing. But one thing is common: foreign investment. The Shanghai Municipal Government proposed a one-district request to the subordinate districts. Therefore, Putuo District of Shanghai developed a “printing city†and claimed itself as the Silicon Valley of China’s packaging and printing industry, the first industry-based central business district, with internal exchanges and exhibitions. , materials, office, training five centers. Can buy out 50 years of property rights. The packaging city is Shanghai Jiading District (county change) in Malu Town. Invested by the Zhejiang boss, the city was built on a scale that is claimed to be second to none. The completion of "Two Cities" in Shanghai will certainly affect Jiangsu, and Jiangsu must closely monitor the development of "Two Cities in Shanghai".
The new market research new strategic new market This is an existing reality, and it is also developing with each passing day, thus the competition is more intense and the strategy is particularly important. One of the strategies: to expand the big market. The surrounding colleagues have scored in, and we also have to fight out from our side. Jiangsu enterprises have strength and skill. But the momentum is inferior to Zhejiang, accepting new things is not as good as Guangdong. Now the level of “weaponry and equipment†in the industry is almost the same, the number is much more, there is a general excess, but it has to admit that the reality is rational, you are unreasonable, you can Change, if you change the reality and realize another reality, it is also reasonable. I often hear that the factory manager is complaining that there are too many cardboard cartons in Jiangsu, too many production lines, Jiangsu as a major province, and more than 160 production lines? One of the 200 production lines in a Dongguan city in Guangdong province, how can we compare with us? Carton factory is not much? How many carton production lines? Should be seen in the market competition. Jiangsu carton packaging companies must not only stick to their positions but also carry out strategic shifts. We have come and go with the surrounding markets. People come in. Of course we welcome, learn from each other, and compete friendly. At the same time, we rush out to develop markets in the surrounding areas.
The second strategy: We must have the characteristics of Jiangsu and the advantages of Jiangsu. Under the same conditions, it depends on the characteristics and the advantages. What are the characteristics and advantages? I have people, and I have no people. Zhejiang enterprises are so far away from our northern Jiangsu province that the cartons they provide are of the same quality and lower in price than they are. They can make money, and we can't do it. This is the unique feature and advantage of Zhejiang. Carton packaging has great potential, tapping potential and innovation. Jiangsu enterprises must face up to their right to treat their counterparts, do not resort to competition in the competition, engage in fools in the competition and kill each other. Modern competition is to compete for advancement, compete for standards and compete for development.
Strategy 3: Establish a joint fleet. Jiangsu's carton factory has a long-term family-owned household. In recent years, enterprises have restructured themselves and changed private (camp) businesses to become exclusive private households. The pattern of township enterprises in Jiangsu is transformed from private ownership to private ownership. The Wenzhou model in Zhejiang has been transformed from homework to the scale of cooperation. Jiangsu will take measures to propose a "private company aircraft carrier", which will be divided into scattered and large enterprises, and it will also be possible to cross-sectoral, cross-regional, cross-ownership joint ownership, product production and operation to commodity management. Development, this is a high-level strategy.
Strategy 4: Small businesses are holding their own. This book is divided into four characters: fine (Ming), special (industry), special (color), letter (use). Small businesses do not have to worry about their own life span, but the quality of living. In the future, the turmoil of small businesses will grow bigger and faster. As long as small businesses stay in their positions and adhere to the four-character principle, they will demonstrate the great vitality of small businesses.
The fifth strategy: corporate integrity, integrity of the enterprise. The corporate credit crisis is quite ordinary and quite serious. Not long ago, the Nanjing Municipal Government held a mobilization meeting for professional credit and pointed out that the default rate of Nanjing enterprises was as high as 68%, and corporate debt, debt evasion, and debt replenishment ranked first in the province, adversely affecting the Nanjing economy.
The integrity of Jiangsu's packaging companies is rather poor. We often hear that some factory chiefs hate people who are untrustworthy and lose their trust. Do not pay attention to credit, engage in deception, play tricks, but only temporarily accounted for the cheap, as a result, harm harm to the enterprise. To this end, the province's packaging companies and packers should mobilize and respond to the call: Accelerate the transformation of "Honesty and integrity" as an important goal, and strive to make Jiangsu the first in the country to form a good faith social image, a good moral standard, a sound integrity system , standardized business order, safe financial area, strong legal protection, scientific supervision mechanism.
Jiangmen Merit Metal Electric Appliance Co.,Ltd. , https://www.meritbbq.com