I still remember that in 1986, my parents were still young at that time, and at that time, were you still playing with your little friends, and did you still have the old photos that were yellowed 27 years ago? Now 27 years later, we are better at living in a better home, witnessing the various delightful changes brought about by the changes of the times.
27 years ago, Red Star Macalline, the leading brand in the home circulation industry, was born. Today, the “80s†Red Star Macalline ushered in the 27th anniversary of the company with the theme of “Better Usâ€. In the past 27 years, after eight generations of upgrades, the Red Star Macalline Mall shopping environment has been more than a world-class store, the industry development is more detailed, the home brand is more complete, the service is more perfect, and the consumer taste and consumption concept is increasing. Red Star Macalline grew up with Chinese consumers and witnessed the continuous improvement and evolution of the industry and the quality of Chinese family life since the reform and opening up.
Better consumers: smart and environmentally friendly home era
In the past 27 years, Red Star Macalline has witnessed earth-shaking changes in the concept and attitude of Chinese consumers. China's economic development has made people's requirements for the home environment long-term not only when the product is practical, but also has its own distinct requirements for low-carbon environmental protection, smart home and experience functions.
Today's Chinese consumers have their own concept of environmental protection. Low carbon is the most important thing. It reduces the extravagance and waste of materials, uses less slick decoration, increases the environmental protection of decorative materials, and uses low-carbon household items to make low-carbon. Home is gradually becoming a reality in life.
Smart homes are also entering the daily lives of many consumers. Smart homes, starting with the single system function of centralized control of lighting doors and windows and home alarm monitoring, can now integrate almost all appliances. Integrating intelligence into home life not only makes home life more comfortable, but also promotes environmental protection and energy conservation.
Today's consumers have their own thoughts and opinions on the brand, especially after the 80s, the future of the main consumer products of the home products, the requirements for personality are particularly important. Red Star Macalline believes that the diversity and timeliness of Chinese consumers' consumption concepts are becoming more and more prominent. Enterprises must change their efforts from innovation to meet the changing consumer demand of consumers and enhance the quality of consumers' home life.
Better shopping malls: Eight generations of shopping malls are constantly upgrading
Starting from a local furniture franchise store, and opening the global home hundred Mall era in 2012, Red Star Macalline has been continuously innovating and upgrading for 27 years. Through the eight-generation shopping malls, the mall has become the most fashionable, warm, landscape, and complete. A home shopping destination that caters to and guides the needs of Chinese consumers to improve their home life.
Initially, consumer demand stayed more in the functionality of home products, so the first and second generation Red Star Macalline shopping malls of Red Star Macalline were created. Later, consumers have higher requirements for quality and brand. Red Star Macalline has third, fourth and fifth generation shopping malls. With the continuous improvement of living standards, consumers have a higher pursuit of the consumer experience, the design style of home life, especially the family culture. Red Star Macalline has launched the sixth generation of Jiangnan garden-style environmental protection shopping malls and China. The seventh-generation situational experience home mall combined with traditional shops and Western Shopping Mall. In 2008, Red Star Macalline epoch-makingly launched the eighth generation of super-large park-style home shopping malls, and went to the forefront of the world home store.
From the first generation to the eighth generation of shopping malls, the design of Red Star Macalline has seized the increasingly diversified opportunities for consumers' home needs. Through their own innovation and understanding of home life, the mall has become more diverse and space-oriented. Greater and better experience, reflecting the growing maturity and rationality of Chinese consumers in this process.
Not only that, in May of this year, Red Star Macalline invited the world's top architect Paul Andrew to design the Shanghai Home Art Design Expo Center, hoping to build a world-class shopping center.
Better industry: industry concentration
As the leader of the home circulation industry, Red Star Macalline not only led the home industry in thorns, but also leaned down and committed to being the "incubator" of the national home brand, contributing to the rise of the national home brand. For 27 years, the enterprising Red Star Macalline is driving the industry to develop healthier and more orderly.
For a long time, the decentralization of China's home furnishing industry was obvious. It was dominated by extensive development, and everything was in line with sales. Most of the companies were still fighting alone, rarely cooperated with other companies and other industries, and lacked cluster awareness. Red Star Meikailong knows that only by developing the group, improving the overall innovation design capability of the industry, and realizing industrial transformation and upgrading, can we create a new situation in the development of China's home furnishing industry.
At the beginning of 2011, Red Star Macalline teamed up with more than 20 well-known home brands such as Chivas, Ximengbao, Shengxiang Floor, and Federal Furniture to create a “dream team†for the home industry, helping the home manufacturers to grow and develop together. Gu Jiangsheng, president of Gujia Home, said: "The national strategic cooperation with Red Star Macalline for more than ten years has played an irreplaceable role in the channel construction and brand promotion of Gujiajiao. It is also through the development of Red Star Macalline. The sofa has entered thousands of households."
Not only that, during the Milan Design Week between 2012 and 2013, Red Star Macalline and China’s original strength held a “sit down†Chinese home design exhibition in Milan for two consecutive years. Red Star Macalline, like the cultural ambassador, successfully established a cultural exchange between China and foreign countries. The bridges and platforms for China to win back the culture and brand respect in the world.
On June 10-12, 2013, Red Star Macalline will hold a series of 27th anniversary celebrations in 115 malls across the country. In the past 27 years, Red Star Macalline has been making unremitting efforts for “building a world-class commercial brand of the Chinese nation†for 27 years. It is also a 27-year promotion of industry development and a win-win situation with the industry chain; it is constantly discovering, satisfying and leading consumer demand. To enhance the taste of Chinese people for 27 years.
Beach Rackets ,Beach Tennis Rackets,Beach Tennis Paddles,Beach Racket Ball
Ningbo Sno Stationery & Sports Articles Co., Ltd. , https://www.snoflyingdisc.com