With the popularization and application of 3G / 4G networks, the technology of smart phones and computers is becoming more and more mature, and two-dimensional codes are applied to more and more product packaging labels . The content carried by the QR code is very rich, such as product traceability information, anti-counterfeiting information, interactive information, etc., which are used in retail data collection, market visit monitoring, self-media brand promotion, retail customer cultivation, marketing activity support, logistics monitoring, etc. Great effect.
Product sales monitoring, anti-counterfeiting traceability QR code itself does not have anti-counterfeiting performance, and the corresponding mobile phone App application and enterprise commodity information database are required to achieve anti-counterfeiting effect. The principle is to assign a unique QR code to each product and use non-reproducible materials, Printing technology is used to ensure that the QR code cannot be copied. Consumers can check the QR code through the mobile phone A pp when purchasing products, and verify the authenticity of the product information and manufacturing company information. In the field of labels, QR codes can also be combined with other anti-counterfeiting methods.
Quality traceability—The quality problems of products can be traced back to detailed production plants, production lines, batches, sources of main and auxiliary materials, production personnel and quality inspection personnel, etc. Preventing channeling goods-you can obtain product supply areas and actual sales locations, and discover product circulation trends.
Promotional activities
Case 1: Emma rt supermarket invisible QR code.
When the supermarket is at noon, the flow of people and sales are always very low, so the Emerald supermarket in Korea is ingenious, and a very creative QR QR code device is installed outdoors. Under normal circumstances, it is not possible to scan out the QR code. Link, only at noon, when the sun shines on it to produce a corresponding projection, this QR code will appear normally. Scan this QR code with a smart phone to get supermarket coupons. If you purchase goods online, you only need to wait for the supermarket logistics staff to deliver it to the user's registered address.
Case 2: Victoria's secret underwear "seduce" the QR code.
Victoria's Secret, a famous underwear brand, has done a very good outdoor advertisement. A QR code is placed on the chest of the model. The advertisement case is barely full of temptations-"R evea lL ily 's Secret" is very urgent. Unbearably picked up the mobile phone to scan the QR code, and behind the QR code is Victoria's secret underwear, as its slogan said: "Sexier than the skin."
QR code point marketing
The popularity of mobile phones and the popularity of WeChat have resulted in a WeChat QR code marketing integration scheme, which can not only achieve brand promotion, anti-counterfeiting and anti-channeling products, but also directly interact with consumers to increase sales.
Consumers use WeChat's "scan" function to scan the QR code on the product and pay attention to the company's public account; after entering the public account, click the "scan code integration" menu in the public account menu, the page will prompt to bind WeChat And mobile phone number. After successful binding, click "scan code integration" again, and scan the QR code of the product attached to the bottle to achieve integration.
As long as each consumer has successfully bound the WeChat account and mobile phone number for the first time, there is no need to repeat the operation in the future. Just click the "Scan code integration" menu during integration and scan the QR code of the product for one-click integration. When scanning code points, if the point code is correct, the system will directly accumulate the corresponding point on the corresponding mobile phone number, and prompt: Congratulations, the point is successful; each QR code system can only accumulate once, if a product is accumulated If it is scanned again too much, the system will directly prompt that the product has been accumulated too much. The management platform can view points in real time, points detailed statistics and other information; can view consumer information and point statistics.
Consumer management
Two-dimensional codes can assist terminal manufacturers to complete product research; accumulate consumer data, such as location, age, gender, etc .; member management, obtain electronic member information and VIP services on users' mobile phones; establish consumer evaluation databases for products and guide industrial design ; Shop navigation, convenient for consumers to purchase products, and nurture retail customers.
Sports bag
Mianyang Crossing Cross-Border E-Commerce Co., Ltd. , https://www.wycypets.com