[ Chinese wardrobe network ] customized service is the individualized strength emerging in the home building materials industry in recent years. Among them, furniture customization is the most concerned, and with the increasing demand for personalization, custom furniture has become another in the market. New darling. The emergence of customized furniture not only satisfies the individualized needs of consumers, but also makes the birth of a series of customized furniture products, such as the overall wardrobe , cabinets, etc., just like other emerging industries, the problem is always gradually accompanied by the development of the footsteps. The drawbacks of the custom furniture industry are also obvious.
The advantages of custom furniture
1. Meet the individual needs of consumers. “The furniture market will gradually shift from functionalization to individualized development. The technical means such as product quality and product design are relatively mature, and furniture is gradually shifting to design style and lifestyle.†Faced with increasingly diversified and personalized consumer demand Furniture companies cannot extend their product lines indefinitely. Customized marketing allows each consumer's individual needs to be met, and the solution does not cater to the aesthetics of consumers.
2. Effectively reduce the backlog of enterprise inventory. Under the traditional marketing model, furniture companies reduce product costs through mass production in order to maximize profits. Once the market demand judgment is wrong, it will inevitably lead to large-scale unsalable sales or backlog of products, which will bring tremendous pressure to the enterprise. Customized marketing is based on consumer orders, achieving “on demandâ€, with almost no inventory and accelerated capital turnover.
3. Improve the profit of furniture products. The sales volume is considerable, the profit is very low, and the vicious competition brings the industry profits to decline sharply. How to improve product profit is the key to the survival of enterprises under the crisis. Tailor-made furniture products are unique and truly meet the needs of customers, and they are placed on consumers' emotional needs and personalized claims. Therefore, customized products are more suitable for the high-end market, and can create greater profit margins for enterprises than conventional products.
A variety of bureau restrictions about custom furniture forward.
The disadvantage of custom furniture
1. There is still no standard in this "new force" industry. The lack of uniform national or industry standards for customized furniture services, the lack of proper service skills for operators' sales services, and the lack of relevant professional knowledge by consumers are difficult in the contractual content. Self-protection, especially if the two parties do not make detailed arrangements on the size, price, material, delivery time, installation, return and other important contents of the furniture beforehand, once the consumer dispute arises, it is difficult for consumers to return and return the purchase price. This "tailor-made" furniture product has become a difficult point for consumers to defend their rights. Not only is consumer rights difficult to defend, but the most important thing is that there is no rule and no rules. If the industry wants to develop in the long run, it must have an industry rule and standards to manage it. Enterprises can comply with certain regulations, and the industry can grow and develop.
2, due to the needs of the consumer to produce, custom furniture companies to do a single, through the design - production - delivery - installation of the complete process, delivery time becomes a problem. The hotter the market, the greater the pressure on the factory, and the delivery time is even less secure. In this way, when the production season is high, it will be seriously overloaded. In the production process, some manufacturers will inevitably have a chance of ignorance due to unreasonable production equipment or personnel arrangements, resulting in a decline in product quality. In the off-season, resources are not fully utilized.
3, most of the current custom furniture is mainly small and medium-sized enterprises, subject to "customization" constraints, the factory can not implement large-scale assembly line production, this production model makes it difficult for companies to grow bigger, form their own scale, it is difficult It is really worrying whether this kind of “small play†can form a climate in the industry. Whether it is possible to find a reasonable way to break through this dilemma is the key to whether custom furniture can occupy a place in the industry.
4, after-sales service is a short board, although the custom furniture in the market presents an unusual favor, but the after-sales link of custom furniture is the most dissatisfied place for consumers. There are also a lot of complaints about the problems of custom furniture in the market without after-sales. After-sales service is also an important part of custom-made furniture companies. Whether it is in the installation of furniture products, or the maintenance of quality problems in the later period, it is an important part of the after-sales service.
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