At the end of 2007, the General Administration of Quality Supervision, Inspection and Quarantine issued the “Notice on Implementing the“ Special Regulations of the State Council on Strengthening the Safety Supervision and Management of Food Safety and Other Products â€to Implement Product Quality Electronic Supervision†and “Implementation Opinions on Doing Key Product Quality Electronic Supervision ", Requiring that 69 products in 9 categories included in the" First Batch of Networked Product Catalogs "must be coded and listed before the end of June 2008; in January 2008, the General Administration of Quality Supervision, Inspection and Quarantine announced the" first batch of Chinese product quality electronic supervision "List of Online Variable Barcode Label Printing Enterprises", among which 47 printing companies were listed, and the "Administrative Measures for Electronic Supervision Code Printing Enterprises" was introduced; in February, the AQSIQ issued "About 2008 in accordance with the implementation of product quality electronic supervision". "Notice on Promoting Work Deployment of the Electronic Quality Supervision Network for Product Quality", which adjusted the coding method and time to market; in April, the "Recommendation List for the Second Batch of Coded Printing Enterprises" was released, and 56 printing companies came into view; in June, The General Administration of Quality Supervision, Inspection and Quarantine issued to the provincial bureaus and China Printing Technology Association, China Printing and Equipment Industry Association Three batches endowed printing companies recommended list, "which can be described as hurried pace.
"A bag of fake seeds used to make a year's hard work into a bubble; a bottle of fake wine used to make the multicolored world into darkness; a bucket of fake milk powder used to make children's smiles become memories." In July, Andy Lau's sad eyes made everyone remember the electronic supervision code, and also remembered the sentence "really can't be fake, the fake can't be true, the electronic supervision code, you will know it at a glance".
However, not many people seem to realize that behind the simple “sweepingâ€, how many printing companies have “eliminated the haggardâ€.
Business opportunity or crisis
This is an overly simple comparison question. On one side are 87,000 companies involved in 69 products in 9 categories, including food, household appliances, wood-based panels, wires and cables, agricultural supplies, gas appliances, labor protection supplies, electric blankets, and cosmetics, hundreds of millions, billions, and tens of billions. On the one hand, there are only a few hundred companies that recommend codes, and the number of printing companies that currently have variable barcode printing technology in China is only a few hundred. Obviously, the production capacity is still far from meeting such a huge demand for electronic regulatory code printing, and these figures seem to be proclaiming to printing companies: business opportunities are coming.
Opportunities for equipment vendors
There is no doubt that equipment vendors face the biggest business opportunities. Manufacturers and printing and packaging companies will choose variable bar code printers, laser printers, thermal transfer printers, digital printers, etc. according to different needs, with prices ranging from a dozen From tens of millions to several million yuan, equipment vendors are frequently seen in large and small electronic supervision code promotion meetings. Most of them began to strengthen sales at the end of 2007, and they also greeted "many customers come to contact" as they wish.
Business opportunities for bill printing companies
In the face of electronic supervision codes, bill printing companies that already have experience in variable printing technology and confidential data management are eager to try. In 2007, about 37% to 42% of the products that were coded nationwide adopted labeling methods, as the head of a bill printing company calculated: "If each enterprise is to produce 10 billion uniform electronic supervision code labels Each label sells for 2 cents, and the enterprise has a profit of 200 million yuan. "This is of great attraction to the bill printing enterprises that are facing the situation of" more monks and less porridge ".
However, as the wading deeper in the market of electronic supervision codes, everyone has doubts about the understanding of "business opportunities". "Some people say that this is an opportunity for bill printing companies. I don't think they can say this kind of things until they are thoroughly understood." A CEO pointed out bluntly. Even the equipment sales staff said, "I personally think that bill companies are not suitable for this. Their only coincidence with the supervision code is the number management and barcode printing equipment, but from the aspects of printing methods, management methods, business scope, etc. See, they are not suitable for supervision code, unless it is a comprehensive enterprise with both bills and packaging. "
Moreover, if you really want to make a big difference in the field of electronic supervisory codes, it means that the bill printing enterprises are transformed into a whole new field, but some experts reminded not to act rashly. It is more feasible to enter the field of sticker printing. "
Business opportunities for label printing companies
"Of the three bill, label, and packaging and printing companies, label printing companies are more suitable to enter the electronic regulatory code market. The bill printing machine itself has different requirements for paper thickness and coding, and it is not as flexible as our label printing company. A packaging and printing company next to me also tried to get in touch, but after accounting, they found that such an investment is very uneconomical. "Guo Limin, general manager of Zhengzhou Changxiang Printing Co., Ltd., gave an example to illustrate his point of view. The cost is 5 yuan, the printing process will inevitably have a certain loss, and the current loss rate is still relatively high. Once the loss occurs, the box is scrapped, neither the printing company nor the end customer can accept this cost. And the loss of a label is also It's a penny or two. "
Changxiang Printing, which has been engaged in variable data printing and mainly printing anti-counterfeit labels, has enjoyed great success in the market of electronic supervision codes, because this is the company's strength. "I heard that several labeling factories in Guangdong are too busy to deliver goods!" From this message on the forum, we can also see that the feelings of Changxiang Printing can indeed represent a large part of label printing enterprises.
Business opportunities for packaging and printing companies
Perhaps many packaging and printing companies regard electronic supervision codes as trouble, not business opportunities. However, Imagine that if packaging companies have the production qualification and ability in the early stage of the promotion of electronic regulatory codes, they will definitely form a unique competitive advantage. In fact, some packaging and printing companies that have entered the electronic regulatory code market in the early stage have indeed gained a customer base. Strong returns. From a long-term perspective, the process of entering the electronic regulatory code market will also become a process for packaging companies to improve their digital level and standardize safe production management, which will help companies build strong competition barriers in the future.
crisis
Business opportunities do exist, but they are not unconditional. With the bitterness of sticking and the difficulty of printing, small barcodes hang over the heads of printing companies like the sword of Damocles. The reporter found in the interview that most of the heads of more than a dozen printing companies are "non-optimistic" cautious about the promotion of the electronic supervision code business, including even those who have already been listed on the recommended list of endowment printing companies. There is a bit of "what awkward can you feel".
"Is it impossible to use 'human sea tactics'?" The person in charge of a pharmaceutical package printing company in Shandong said helplessly. At present, the labeling of small batches is not a problem for the time being, which has been confirmed by several companies that recommend coding, but for those packaging and printing companies with larger production scales, the paradox arises-the greater the output, the less profit more. Yu Zhikang, general manager of Shanghai Tobacco Packaging and Printing Co., Ltd., raised the same question, "We produce about 1.3 billion boxes a year. If a worker can affix 1,000 labels a day, how many people do we need?" This figure is too difficult to imagine.
Since the relevant policies have not made clear provisions on which link to implement coding, once the coding method is adopted, the coordination between product manufacturers and packaging and printing companies is first put on the desk. The person in charge of the pharmaceutical package printing company feels, "The labeling process should be completed in the pharmaceutical factory, but the pharmaceutical factory is in an active position, and the printing factory is in a passive position, which is not easy to coordinate." Another person in charge of the enterprise shared the same sentiment, "You ca n’t increase the price of the final product just by pasting the electronic supervision code. In the current market environment, upstream companies are likely to digest the cost of coding in the middle of printing companies, but we It was originally produced with meager profit, "which is undoubtedly worse.
"Doesn't the needle in the sea get out?", The CEO of the pharmaceutical package printing company sighed again. "Whether it is labeling after printing is completed, or die-cutting, labeling after gluing boxes, it involves the problem of how to leak and detect the electronic supervision code." The hundreds of millions of boxes after the electronic supervision code are like forests The dense and dense leaves have no two lines exactly the same. "The workload of subsequent detection and monitoring will be very large, or it will be impossible to complete."
Uneasiness and anxiety are not individual phenomena. For a large packaging and printing company, if it is decided to introduce printing equipment, at least dozens of units can be matched with the printing equipment. The initial investment is several million yuan, and the equipment currently available for selection Not much. "The investment in equipment is only the first cost. The better the nozzle, the cleaning cost is amazing." Guo Limin said, "The variable bar code printing machine needs to be cleaned twice a year, and the cost of cleaning each head is close to 70,000 yuan. There are 14 nozzles on our equipment, and it is only a few hundred thousand yuan to buy one equipment. The high maintenance cost and the high cost of related consumables make the input-output ratio lower, and the investment payback period is far more than we expected. It will be much longer. "
Taking a step back, even if there is a printing equipment, the technical bottleneck of electronic supervision code printing still exists, "the speed of the printing machine is not fixed, and the printing equipment is difficult to match its speed when printing online." Perhaps because of this, the current situation of offline printing of electronic supervisory codes is relatively common. A person in charge of a printing company in Anhui introduced that "the simultaneous operation of 4 sets of coding equipment in offline operation can barely keep up with the speed of the printing press." Because of the need for coding, the entire production process will be faced with re-planning and arrangement. The person in charge of a packaging and printing company in Shanghai also raised the same confusion. "We have many types of products and different sizes. How many nozzles are suitable for installation? "
Technology restricts costs and speeds against efficiency. Among the contradictions, how should printing companies choose? [next]
Change or not change
In the interview, we learned that most printing companies want to understand how their peers think about and do what they do in coding printing. Is it preemptive? Is it thick and thin? Or just wait and see? The benevolence sees benevolence, the wise sees wisdom.
forerunner
In the printing of electronic supervision codes, the experience accumulated by the pioneers may be their unparalleled advantage. "We had already joined the electronic supervision in Hebei two years ago," Lei, manager of Anqing Duxiu Packaging Co., Ltd. introduced, "The plastic seed packaging of Hebei Guoxin Seed Industry was produced by us and adopted Print the electronic supervision code by means of thermal transfer. "
Faced with the question of whether the production capacity of printing can match the production capacity of coding, Meng Zhiwen, general manager of Beijing Colorful Printing Co., Ltd., who has undertaken the electronic supervision code business, said in an interview, "We don't think there is any difficulty. Sprinklers depend on the number of businesses. If there is a continuous flow, install more, no problem with 20 or 30; if there is less work, install fewer sprinklers and go more times. "Meng Zhiwen believes that market-oriented and profit-driven Under the premise, everything is not a problem. "The enterprise is not just talking about a benefit. I believe that if the market has this demand, there will be thousands of printing companies chasing to do it."
With the in-depth advancement of electronic supervision, the list of two batches of recommended companies with codes has been determined one after another. Many printing companies have revealed that after adding code printing business, there are many new customers. But this did not make them relieved. The increase in new customers has caused the Beijing Printing Group Co., Ltd. No. 1 Printing Plant to have a problem of insufficient production capacity. Chongqing Hon Hai Printing is also considering whether it should expand its business scope. Anqing City alone shows packaging The limited liability company said that at present, the business that needs to print the electronic supervision code still accounts for only about 30% of the total business volume. With the increase in the number of coding companies, it is uncertain whether it will need to increase equipment investment in the future. Various problems arrived as scheduled.
Potential
Guangdong Wanchang Printing and Packaging Co., Ltd., which is mainly engaged in wine labeling, has introduced coded printing equipment on the basis of overall consideration, and at the same time transformed existing printing equipment. The core business of Zhejiang Xinda Printing Co., Ltd. is to provide packaging and printing services for pharmaceutical manufacturers. Millions of cartons are shipped every day. Although the person in charge of the company has long been aware of the electronic supervision code, it is still slow to be cautious. Half a step ago, I also booked the coding equipment recently. In addition, Xinya Investment Co., Ltd., Shuguang Printing Group Co., Ltd., Fukang Packaging and Printing Co., Ltd. and other well-known printing and packaging enterprises have done their homework for applying for the qualification of coding printing enterprises.
"As far as I know, many packaging and printing companies are currently preparing digital printing equipment." Those who have carefully observed the market have long noticed the actions of the potential players.
Onlookers
At present, there are not a few companies that are watching the changes. "It is mainly technically difficult to achieve, so there is no way to formulate a specific plan," explained Mr. Hu, Hangzhou COFCO Meite Container Co., Ltd. "Special substrates limit the minimum coding unit, and products for cans are currently only on the outer packaging carton. Endowed ".
Yu Zhikang, general manager of Shanghai Tobacco Packaging and Printing Co., Ltd., hopes that policy makers can allow enterprises to enter the buffer period smoothly and avoid too much shock, so that there will be more room for overall arrangements.
"People from the General Administration of Quality Supervision, Inspection and Quarantine will come to investigate, and may also go to some enterprises to investigate, so everyone is also waiting to see how far this policy can be achieved." A respondent pointed out that some printing companies are in the field of coding printing Another reason to stand still. In this way, even if the policy changes, the loss will not be too great.
"If the customer requests, we may first adopt the method of labeling as a transition". While watching, many companies have figured out the way out with minimal losses.
Perhaps the future will not be able to occupy the most favorable terrain in the market, but the waiters are willing to seize the next opportunity.
Breaking the way
On the whole, the biggest headache for printing companies for endowment printing is the technical difficulties, and the second is the surge in costs. Some people say, "Any technical problem can be solved, this is just a matter of money." This is not unreasonable. If it is not a cost constraint, can it be feasible to promote RFID technology that can also track the whole process of the product? However, the cost breakthrough must ultimately be completed by technology.
"Actually, we don't know much about technology", this sentence comes from the CEO of a packaging and printing company. Nowadays, the specialized division of labor is getting finer and finer, and the technical support of equipment manufacturers is getting stronger and stronger. The result is that our printing companies do n’t seem to have any chance to touch the core technology. Therefore, when coding printing encounters technical difficulties, many Printing companies will take for granted that "these problems should be solved by equipment vendors."
Beijing Deji Adhesive Label Printing Co., Ltd. has taken advantage of the professional label enterprise and developed a capping label that integrates electronic supervision codes, certifications, and sanitary seals. It not only fulfills the supervision function, but also saves the certification and the original cover. The sanitary gasket material greatly reduces the cost. Its experience tells us that printing companies need to break through technical bottlenecks from within and find space to stand on.
Direct printing of electronic supervisory codes is the ultimate requirement of the policy, and packaging and printing companies have to work hard on variable data printing technology. "For many years I have advocated the integration of packaging and anti-counterfeiting." Meng Zhiwen's words may show us a way forward for technological development.
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