According to statistics, from 2011 to 2016, the annual growth rate of global consumer paper consumption did not exceed 4%. In 2017, the growth rate of global consumer paper consumption was 4.1%, reaching 37.5 million tons, amounting to US$82.65 billion.
According to the survey report, in recent years, the consumption of tissue paper tissue has grown rapidly. The proportion of toilet papers is decreasing, but it still accounts for more than 60%. Paper towels account for about 33%, of which napkins account for about 9%, facial tissues account for about 9%, and handkerchiefs account for about 15%. According to statistics, in the household paper of developed countries, the consumption of toilet paper only accounts for 56% of the total, and the consumption of other tissue papers accounts for 44%. The proportion of the two is not much different.
China's household paper market has developed rapidly. In 2016, the per capita consumption of household paper in China has exceeded the world average of 6.1 kilograms. However, compared with developed countries such as Europe and the United States, the consumption of per capita household paper is still at a low level. The penetration rate of tissue paper is much lower than that of other fast-moving consumer goods. The penetration rate of tissue paper in China is only 27%, which is much lower than other fast-moving consumer goods such as beer and instant noodles (up to 60%). The growth of per capita GDP will increase the penetration rate and further release the market potential.
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