2003 is about to pass. This year, from a certain point of view, it can be said is: climbing outdoor sports years.
For the Chinese folk mountaineering that has already started for 10 years, this year's development has many important meanings. One of them is the rise of commercial sponsorship.
Three landmark sponsorships are: Everest climbing in China in 2003, about 2.55 million; 2003 Haba mountain climbing activity in Yunnan, more than 3 million; Shuangnan climbing, 2 million.
In total, nearly 9 million. Far beyond the sum of the past 9 years.
While commercial sponsorship has become a form of mountaineering organization, in 2003, it was also a year in which China’s folk mountaineering population developed greatly.
In the first four years, the number of domestic mountain climbers and outdoor people has been rapidly increasing. Taking Shenzhen as an example, according to my sample survey statistics: At the end of 1999, there were 300-400 mountaineering enthusiasts; at the end of 2000, 1500-2,000 people; at the end of 2001, 4000-5000 people; at the end of 2002, 1,200-15,000 people. It is basically a multiple growth.
This year, mainly due to the influence of propaganda, the growth rate of mountaineering enthusiasts has grown exponentially.
In 2003, when the number of mountaineering and outdoor population increased rapidly in the country, how did the number of mountaineering enthusiasts cover the huge commercial sponsorship of historical records?
2003 Mount Everest, 9 people; 2003 Haba Mountain Activities in Yunnan (subtracted from news media reporters, former businesspersons/relationships with no hiking hobby, etc.), 20-30; Shuangnan climbing, 5 people.
Less than 50 people.
This year's demographics for climbing in other forms of snow-capped mountains (referring to the mountains with perennial snow lines) are difficult to do. Let's take a look at the number of mountaineering enthusiasts who participated in the two large-scale promotion activities: May Qinghai Yuzhu Peak, 67 people (Qingdeng (Association data); 83 Tibetan mountaineering conferences in October (data from the Tibetan Association of the People's Republic of China). A rough estimate of the number of trips the team has taken to climb the snow-capped mountains is not less than the sum of the above two activities. Computable mountaineering enthusiasts - snow-capped mountain climbers, an initial estimate of 300 passengers.
It is not difficult to find that, from the perspective of commercial sponsorship, another change for domestic mountaineering enthusiasts this year is: differentiation.
If we say that last year, the characteristics of changes in domestic mountaineering enthusiasts are based on the assimilation of some climbing accidents, which are mainly based on the concept of climbing; this year's features are a small number of sponsor beneficiaries and most ordinary hobbyists. Differentiation between the people - the so-called purity of mountaineering is being tested by capital.
Capital is profitable, and human nature is selfish. Here, there is no need to evaluate the implementers and beneficiaries of commercial sponsorship.
I just think that paying attention to and supporting the folk mountaineering is not just a matter of money.
To promote folk mountaineering, we still lack many...
From: Mountain Forum
For the Chinese folk mountaineering that has already started for 10 years, this year's development has many important meanings. One of them is the rise of commercial sponsorship.
Three landmark sponsorships are: Everest climbing in China in 2003, about 2.55 million; 2003 Haba mountain climbing activity in Yunnan, more than 3 million; Shuangnan climbing, 2 million.
In total, nearly 9 million. Far beyond the sum of the past 9 years.
While commercial sponsorship has become a form of mountaineering organization, in 2003, it was also a year in which China’s folk mountaineering population developed greatly.
In the first four years, the number of domestic mountain climbers and outdoor people has been rapidly increasing. Taking Shenzhen as an example, according to my sample survey statistics: At the end of 1999, there were 300-400 mountaineering enthusiasts; at the end of 2000, 1500-2,000 people; at the end of 2001, 4000-5000 people; at the end of 2002, 1,200-15,000 people. It is basically a multiple growth.
This year, mainly due to the influence of propaganda, the growth rate of mountaineering enthusiasts has grown exponentially.
In 2003, when the number of mountaineering and outdoor population increased rapidly in the country, how did the number of mountaineering enthusiasts cover the huge commercial sponsorship of historical records?
2003 Mount Everest, 9 people; 2003 Haba Mountain Activities in Yunnan (subtracted from news media reporters, former businesspersons/relationships with no hiking hobby, etc.), 20-30; Shuangnan climbing, 5 people.
Less than 50 people.
This year's demographics for climbing in other forms of snow-capped mountains (referring to the mountains with perennial snow lines) are difficult to do. Let's take a look at the number of mountaineering enthusiasts who participated in the two large-scale promotion activities: May Qinghai Yuzhu Peak, 67 people (Qingdeng (Association data); 83 Tibetan mountaineering conferences in October (data from the Tibetan Association of the People's Republic of China). A rough estimate of the number of trips the team has taken to climb the snow-capped mountains is not less than the sum of the above two activities. Computable mountaineering enthusiasts - snow-capped mountain climbers, an initial estimate of 300 passengers.
It is not difficult to find that, from the perspective of commercial sponsorship, another change for domestic mountaineering enthusiasts this year is: differentiation.
If we say that last year, the characteristics of changes in domestic mountaineering enthusiasts are based on the assimilation of some climbing accidents, which are mainly based on the concept of climbing; this year's features are a small number of sponsor beneficiaries and most ordinary hobbyists. Differentiation between the people - the so-called purity of mountaineering is being tested by capital.
Capital is profitable, and human nature is selfish. Here, there is no need to evaluate the implementers and beneficiaries of commercial sponsorship.
I just think that paying attention to and supporting the folk mountaineering is not just a matter of money.
To promote folk mountaineering, we still lack many...
From: Mountain Forum
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