The reporter learned from the AI ​​Online Education Conference held in Hangzhou on April 23 that VIP sparring won the annual word of mouth online education platform award, and was invited to give a keynote speech on "Quality Education's Time and Place and People and", which attracted widespread attention in the industry. .
According to its founder and CEO Ge Jialu, VIP sparring provides one-on-one online music sparring services, mainly involving four instruments: piano, violin, accordion and guzheng. After years of development, the number of VIP sparring services has exceeded 800,000. Users in more than 400 cities receive sparring courses every day. The number of students per week has increased from 0.8 to 2.8. It is now the world's largest online music education service platform.
As the scale of the platform expands, the outside world believes that a large volume may reduce the efficiency of the enterprise. However, according to the latest data released by the company, the overall efficiency of VIP sparring has increased significantly. For example, VIP sparring sales have an average effect of 350,000/month, and the conversion rate from experience to payment has not decreased with the increase in scale. On the contrary, there will be an increase every year; the teaching staff will remain stable, the annual natural wastage rate will be less than 15%, and more than 80% of the users have introduced the behavior, bringing more than 35% of the sales to the platform; Also more than 10%.
At the same time, Ge Jialu also announced the performance and revenue of the platform that has received much attention from the outside world. According to the reporter, VIP trading has maintained a 10 times growth rate in the three years since its establishment. The growth trend has always been in the leading position in the industry. At the same time, the performance has been quite bright, and the single-day revenue has repeatedly broken the online maintenance. The music market has the highest single-day sales record, and the annual revenue is also a frequent highlight. In 2018, the company's annual revenue increased by 600% compared with 2017, which firmly occupied the top spot in the online music education market. Since 2019, the monthly trading volume of the platform has reached nearly 100 million yuan, and it is expected to hit a new high in the industry.
According to industry insiders, in the online education track, the overall size of VIP sparring has reached several times the total of 2-5 in the industry, and the latest published results have indeed attracted the attention of the industry, further strengthening the position of VIP sparring in the field of online education. This is closely related to the advanced layout of VIP sparring and the control of the general trend of the industry.
It is reported that as the earliest explorer in the field of online music education, VIP sparring and Ge Jialu have a deep understanding of the development trend of music education in quality education. “Firstly, nearly 70% of parents choose music education in their quality education courses. Secondly, compared with other fields, music education has a good rating system, which is conducive to maintaining user stickiness. Its user life cycle is second only to K12; Third, the penetration rate of Chinese music education is only 9%, which is more than several times that of 40% in Europe and the United States, showing a large market space."
At the same time, VIP sparring closely follows the industry's time and place, and finds its own development path for the "slow industry" characteristics that the education industry needs to invest for a long time. "The violent play of leaps and bounds can form a short-term effect, but the user's word of mouth and teacher precipitation can form long-term barriers for industry and VIP sparring. For this reason, we have invested a lot of money and manpower from the beginning, to the teacher, server and internal management. The line continues to be built and improved."
Talking about the future, Ge Jiayu continues to be optimistic about the industry's prospects. “As the first-tier cities have highlighted the strong demand for music education and quality education and the sinking of the second and third-tier cities, we believe that in the future, the entire quality education will usher in a very large The growth of scale." Thanks to the broad prospects of the industry, VIP sparring is expected to create new achievements. However, Ge Jiayu has repeatedly stressed that VIP sparring will continue to sink its mind while paying attention to the industry's precipitation and accumulation. "We hope that every child's practice of piano has value, and VIP sparring should be a professional, warm. The companion." Ge Jialu told reporters that VIP sparring will focus on this initial intention, launch more useful trials, and will also incorporate new technologies such as AI in the sparring, so that children can learn piano happily and truly open one for the piano children. The fan can see the door to music.
In an interview with reporters, industry experts pointed out that reviewing the development process of offline education has gone through three stages of germination development, policy capital support, and deep cultivation. It is expected that online education will move into the stage of deep-seated field in the next few years. For the VIP sparring that is laid out early and rooted in the field of vertical music education, it will be more conducive to taking the lead in the market. At the same time, users pay more attention to personalized education and personalized development. This puts higher demands on the use of new technologies and new models in online education. It integrates new technologies such as AI into the development of online education in a timely manner, and it is easier to help VIPs lead the industry and tap out. New business drivers.
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